The Story Factor
Have you ever sat through a meeting where you could not understand what the person was talking about? Well, that person probably did not read this book…or, they are one of those curmudgeons that really don’t belong telling stories in the first place…OK, OK, we all have stories, but not everyone can tell them well. The Story Factor touches many areas to help tell a story to gain credibility and capture the attention of your audience. Annette Simmons shares some insight into six types of stories outlined in the book:
* “Who Am I” Stories
* “Why I Am Here” Stories
* “The Vision” Story
* Teaching” Stories
* “Values-in-Action” Stories
* “I Know What You Are Thinking” Stories
Read the book and connect it to some of our thoughts on evoking emotion, engaging you audience, and empowering your listeners to become active in their own stories and you have a positive impact on the story culture you may wish to create.
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